What did luxury powerhouse Louis Vuitton (LV) see in a (relatively) small Indian leather goods manufacturer? How did the French brand even think of setting up a factory—its first in Asia and one that will likely end up being its largest in the world—in Puducherry of all places? Why did the intensely private company buy a stake in Hidesign, an Indian company that began as a hobby in 1970s Auroville, India’s French hub?
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