Ground Report: Size India
There are no standardized sizing charts in India. Here's why urgent solutions are required to resolve the confounding issue of small, medium, large in apparel and fashion
The truth about size zero is that it is a lie. Zero in the US is size 4 in the UK but if translated to “Indian", it would mean the raised eyebrows of a store salesperson. That is just the tip of the confounding arithmetic of apparel sizing that confronts every consumer—male or female, adult or child, extra small or plus-sized. Many countries—like Thailand, the UK, US, Mexico, Italy, Sweden, Japan, China and Korea to name some—have standardized sizing charts. India has none.