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People wait in queue for their box of Dunkin’ Donuts
People wait in queue for their box of Dunkin’ Donuts

HUNGER GAMES: The hole truth

How far can Mumbai go for free doughnuts? Very far, it turns out. We attended the launch of the city's first Dunkin' Donuts outlet at Linking Road, Khar

Mumbaikars queue up quietly for a very select set of people, places and things. Train tickets, temples and tellers—always. But doughnuts are certainly not one of those things. So imagine our surprise, when we woke up on Saturday morning and drove to Dunkin’ Donuts on Linking Road only to be faced with the prospect of joining a long line, snaking a few hundred metres away from the coffeeshop chain’s first outlet in the city. We had just subjected our body to an all-night dance marathon at a friend’s birthday party and so we decided, at 8am, that there was no way we were going to make it to the front by following the rules. In shameless desperation, we asked a public relations executive at the doughnut company to help out.

We waited for a couple of hours for our doughnut messiah at Candies nearby (at Bandra Reclamation) and ordered all sorts of fatty foods, including several omelettes, to soak up the residual alcohol inside of us. Sure, chicken mayo sandwiches at Candies taste good as an evening snack, but they make for an even better hangover snack. By 9.30am, our systems were ready for some treats from Dunkin’ Donuts, but the mob there had begun to pinch, poke, push and shove newbies and queue-jumpers. In their defence, the company was also offering a coupon booklet that offered “free donuts for a year" at the end of the line.

We won’t lie—it did feel good to be ushered into the bright, shiny, new café, walking past the sweaty, smelly commoners. Once inside, it felt as if we had made it. Little did we know that an entire circus troupe was waiting for us inside. A middle-aged housewife cried and complained about how a Dunkin’ Donuts employee had sprained her ankle or shoulder or both. Ajay Kaul, the CEO of Jubilant FoodWorks Ltd, the company that owns both Dominos and Dunkin’ Donuts in India, personally congratulated diners for making it. We ran into an old college friend who said he waited in line from 6am to 11am for the doughnuts—though his excuse was that he was shirking his law examination revision.

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The interior of Dunkin’ Donuts

Dunkin’ Donut, 711 Bharat Bhavan, Linking Road, Khar (West). Click here for details.

Also click here for details and a full list of Mad Over Donuts outlets.

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