The call from China3 min read 18 Feb 2014, 06:57 PM IST
A few years ago, low-cost Indian handsets were derided as 'Chinese' goods. Today, the mobile landscape couldn't be more different
While Samsung is the most popular smartphone brand in India, the company has increasingly seen its lead being contested by the likes of Micromax and Lava. These Indian companies have improved the perception about their products in the market, and are releasing relatively expensive handsets with high-end specifications and are competing with established global brands. Alongside these Indian manufacturers, another set has been getting active in India too, and they could put a spoke in the wheels of both established global manufacturers and emerging Indian brands.
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