M.S. Subbulakshmi: The style icon4 min read 06 Oct 2016, 04:59 PM IST
How the artiste redefined the aesthetics of style and image for a Carnatic musician
The earlier part of the 20th century witnessed the growth of recording technology. After the first gramophone recording in Bengal became a huge success, several record labels latched on to artistes from traditional and performing communities. With this, musicians had to be groomed for covers and labels—the musician had to be packaged as a star. Exclusive photoshoots were conducted to present singers and dancers on record label covers. By the time M.S. Subbulakshmi signed on with record labels, a certain format for packaging was in place.