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Business News/ Mint-lounge / The rose of Persia

The rose of Persia

The rose of Persia

Red velvet: Britannia restaurant is one of the few places in Mumbai that still serves the raspberry drink. Photo by Abhijit Bhatlekar/Mint.Premium

Red velvet: Britannia restaurant is one of the few places in Mumbai that still serves the raspberry drink. Photo by Abhijit Bhatlekar/Mint.

Raspberry soda? Raspberry fizz? Duke’s raspberry? Or as some of us used to call it, by dint of its identical packaging with a more famous soft drink: raspberry Mangola?

“Please never call it raspberry Mangola," my Parsi colleague says icily. “You should not be writing about Parsi food if you call it that."

Red velvet: Britannia restaurant is one of the few places in Mumbai that still serves the raspberry drink. Photo by Abhijit Bhatlekar/Mint.

“Parsi is raspberry, and raspberry is Parsi," declares Boman Kohinoor, the 88-year-old stalwart of Britannia & Co. restaurant, Ballard Estate, Mumbai. “Parsis are fond of sweet things, and we serve raspberry at Parsi functions to guests before anything else to bring that sweetness into life."

Years ago, some of Britannia’s customers asked Kohinoor if he kept any raspberry at his establishment. He first said no (because raspberry is Parsi, and his customers were not), but was quickly persuaded to relent. His restaurant is as old as he is; over time, it has gone from serving European food, to Mughlai cuisine, to its current signature Parsi-Iranian food. But the raspberry drink, after that first request, has been around for most of that time.

Duke’s no longer makes raspberry drinks, which Kohinoor, fond of their taste, regrets. Mumbai-based Darius Pundol, private equity fund manager and a member of the family which formerly owned the brand, says, “Even before Duke’s was sold to PepsiCo in 1993, it was a niche product which catered to certain segments. It was inextricably linked to Parsis, immensely popular in Parsi restaurants." Pundol says that the “old, traditional formula—over a century old" was used by Pepsi to make raspberry after it took over the brand, but they eventually stopped production in the late 1990s. Representatives of PepsiCo were unavailable to comment.

Now, others have filled in. About 10 years ago, Britannia restaurant began to stock Pallonji’s, a Nagpur company whose bottles are labelled “estd. 1865". Their bottled raspberry can look alarmingly like rose sherbet, and contains, somewhere in its jewel-toned depths, a note of that very taste. Pallonji’s is also the preferred raspberry at another famous Parsi establishment in the Fort area, the restaurant Jimmy Boy, where “demand is high", I am told, for the drink.

This may be because many other Parsi restaurants don’t even stock it. It’s rare to find it in one of the usual Irani tea-and-biscuits establishments. While it’s a staple of Parsi catering, it’s no longer the ne plus ultra of beverages.

“We do order it in for big, significantly Parsi banquets, such as for Parsi New Year," says Farrokh Khambata, chef and chief proprietor, Catering & Allied, Mumbai. He says that up to 30% of people at functions still choose to drink raspberry.

“At one time, it was a really good drink because of how it complemented Parsi wedding food, which is slightly spicier than everyday Parsi home cooking," Khambata says. “The sweetness and the fizz made it a great palate cleanser."

Taken with Britannia’s rich, fragrant berry pulao, the Pallonji’s raspberry is exactly that. Its raspberry-with-rose-notes taste is blatantly synthetic, but the tart kickback is refreshing, lighter than a syrupy bottled fruit drink, and much kinder on the tastebuds than Cola. If you have ever been a teenage girl, it will remind you of the gustatory ambitions of a Bacardi Breezer.

With the tang of the mystery berries and the masalas under the fragrant rice, the raspberry washes down beautifully. In a way, it prepares you for the airy lightness of a good Parsi dessert—say, a well-tempered caramel custard—but that’s in spite of the fact that it practically steams with sugar itself, and can make you wretchedly thirsty. At weddings, they probably soak it up with the Scotch. I personally recommend a strong pot of masala chai afterwards.

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Published: 14 Oct 2011, 09:37 PM IST
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