Food on Instagram is far more delectable than the old breakfast click or the filter swipe
The lighting is crucial—the photographers set up their boards and tripod, praying for the sunlight to linger a little longer, as they frame the prefect shot. But when the model starts wrinkling before their very eyes, they know that their avocado won’t look pretty for very long. This type of photo shoot is commonplace for a professional Food Instagrammer—by this term we don’t mean the people you see in restaurants whose stomach will keep grumbling till their newsfeed doesn’t have an aesthetically pleasing photo of their brunch. Food bloggers and enthusiasts have created a world of #Foodstagram, where they give the world of social media the gift of sharing an endless supply of luscious dishes, bringing in followers by the thousands.
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