Gone are the days of being married to that one job you joined as a trainee. Employment today is synonymous with constant reinvention and repackaging. A recently concluded survey finds that Indian employees are developing their own personal brands to keep pace with a fast-changing workplace. According to workforce solutions provider Kelly Services’ global workforce index, personal marketing or branding has become a feature of the modern workplace. “As many individuals are moving out of the typical employment relationship, they are thinking about how to promote themselves and stand out in the crowded workforce," says the managing director of Kelly Services, Kamal Karanth. The survey covered around 134,000 people in 29 countries, including over 4,000 in India.

Change: The only constant

Besides, 59% of respondents expect to change their careers at some stage. Around 44% describe themselves as “very active"in their use of social media for personal marketing, while 33% say they are somewhat active, the survey adds.

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