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Despite the proliferation of cloud services which can improve the functioning of large organizations, there has not been much enterprise adoption of the cloud, according to Cross-Tab, an international market research outsourcing rm.

This included online primary research among consumers (900 interviews in the US, Germany and India, with 300 people being surveyed in each country), in-depth interviews of cloud vendors by analysts, market and vendor tracking, and social media analysis. e interviews were conducted in March-April.

In India the survey, conducted in big cities, included 74% full-time employees in metros and 9% students, as well as freelancers and homemakers. What it found was that low awareness of the cloud in India is due to a host of factors:

Also See Factors | Unclear on the cloud (PDF)

Graphic by Raajan/Mint.

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