John Elkington | Can India leapfrog in CSR terms?5 min read . Updated: 23 Feb 2014, 04:47 PM IST
A corporate responsibility guru on tools that companies can use to develop their CSR strategies and the challenges they are likely to face
NEW DELHI :
John Elkington is a long-time champion of corporate social responsibility (CSR). A founding partner and executive chairman of British consultancy Volans, Elkington coined the phrase “triple bottom line" in 1994 to include the impact of business on people and the planet in a company’s yearly reports. In 2012, he put forward the idea of the “Zeronauts" in a book titled The Zeronauts: Breaking the Sustainability Barrier that looked at overhauling existing systems to meet the goal of sustainability. The idea was to encourage “a new breed of innovator, determined to drive problems such as carbon, waste, toxics, and poverty to zero".