Cellphones, laptops and all the other stylish electronic paraphernalia are fast becoming like jewellery and clothes—a personality statement. “I stereotype people and their gadgets," says Nilofar Ansher, 28, a communications analyst from Hyderabad. “If someone sports a flashy, brand new gadget as soon as it’s released, then I would mentally tick off tags like rich, brand slave, or show-off." Even the brand name matters. “If his brand turns out to be an Apple product, then I feel ticked off as I do not subscribe to the Apple code of ethics," says Ansher.