The rise of the millennials
How firms are responding to the dreams and aspirations of young Indians who will form 64% of the workforce in five years
NEW DELHI :
Given that India will become the youngest country by 2021, with 64% of its population in the working age group of 20-35, according to the 2013-14 Economic Survey, companies need to shape their strategies to remain relevant to this section, called millennial or Generation Y.
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