Why you should stop asking, ‘What’s the takeaway’?
The assumption that the substance of a book, or a lecture, or a film is in its synopsis is one of the most foolish assumptions of our age
A buzzword is a phrase that people do not take seriously when they say it but give it inordinate respect when they hear it. For instance, people who are highly creative are never the ones who call their thinking “out of the box" because they do not think in any other way; and in any case no one really knows what “the box" means. And, I believe I can prove that no one who has ever used the word “disrupt" at a conference has ever disrupted anything. But there is a catchphrase that people take very seriously even when they say it and it goes like this: “The takeaway is…"