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The business world keeps every minute of the working day. Globalization has made the competition tougher and in order to stay ahead, today’s CEOs have to be multi-skilled visionaries, capable of seeing the big picture as well as understanding the details that may trip up the business.

Today we are talking to Christine Sfeir, CEO of Semsom Restaurants, based in Beirut, Saudi Arabia, Kuwait and Qatar. Sfeir was 22 when she introduced the American coffee chain Dunkin’ Donuts to Lebanon. And now she plans to expand her food chain all the way to US. She joins us on this podcast us from Lebanon.

Escape from the Boardroom will appear ever week on BBC World News from 21 September for six weeks on Saturdays at 7.40am and 8.40pm and Sundays at 2.40pm.

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