Lounge Podcast | Should the bosses tweet?1 min read . Updated: 12 Jul 2013, 10:19 PM IST
Steve Tappin of BBC's CEO Guru tells us about the inhibitions of top executives and leaders regarding social media
Imagine being the head honcho of one of the world’s biggest companies. Would you comment on the weather or the rottenness of the system, and that you are hanging out with so and so? Next thing you know, it has probably made to the front page of the newspapers.
So should bosses tweet or should their opinions remained sealed within their cabins?
Steve Tappin, a management expert and author who coaches chief executives of many large companies, found out that only 5% of his clients use social media.
On today’s show, Steve tells us more about his show, how different it is from the first series and the leaders that he is going to interview. Steve also shares with us his views on social media and its importance in today’s corporate culture.
CEO Guru will be broadcast every Friday on BBC World News. For more information you can go to bbc.com/ceoguru.