6 min read.Updated: 20 Oct 2007, 12:52 AM ISTAjay Jain
The 4Ps of blog marketing
Setting up a blog is as easy as it gets—getting traffic is another proposition altogether. Yes, blogs by their very nature are supposed to be search engine optimization ready but there is a catch: Your blog needs to break free from the millions of blogs jostling with each other for attention. And there is no magic wand to do this for you.