The business of sleeping well
As the luxury and lifestyle industries move focus to intangible consumption, businesses are capitalizing on the economic might of sleep
Kaun kitna daulatmand hai, taqatmand hai, ise jaanne ke liye uski neend par gaur karo (To know how rich or powerful someone is, observe their sleep). Wise words by Ranjeet, a man who sells sleep, or a place to sleep in any case, in Cities Of Sleep (2015), a feature-length documentary that looks at the enormous social and political pressure that sleep exerts on the homeless in Delhi. Directed by Shaunak Sen and produced by Films Division, the award-winning documentary is also a philosophical exploration of sleep.