Made to matter2 min read . Updated: 23 Mar 2016, 08:30 PM IST
A selection of sustainable products that combine style with substance
At its core, sustainability is about going back to the basics. Very often, however, simplification can be rather complex. And given the number of people jumping on to the recycling “brandwagon", it’s hard to distinguish between what’s real and what’s not. “Sustainability is often used as a marketing gimmick to just buy more stuff. What’s more important is that the raw materials be sourced correctly, and the waste disposed of appropriately," says Brian DeMuro, director at Urbanist, an award-winning design firm based in Gurgaon, near Delhi. Sustainability is also about emphasizing timeless design, utilizing local production, collaborating with native artisans and being a socially responsible company that takes care of its employees. Less is more, as we reconstruct the idea of minimalism in a maximum way. Here’s our cool curation of products with a deep, intuitive provenance, mixing style with substance.
Shehla Blue Temple Kaftan, by Aish, is made of muslin and Jamdani motifs, ₹ 12,000. For details, visit www.aishlife.in
Fabric basket, from Shift by Nimish Shah, comes with leather handles and is made with leftover waste calico, ₹ 6,800. For details, call 022-28963712, or visit www.shift-india.com
Organizer, by Java Plum, is made of canvas, with vegetable-tanned leather trimmings, ₹ 2,500. For details, visit www.javaplum.com or call 9899799796.
Carmen Coat, by H&M Conscious, is made of recycled polyester, silk and metal fibre, ₹ 13,499. For details, visit www.hm.com/in
The Maharaja Cabin Trunk, by House of Things, is made of steel, with aged patina and beautifully stencilled words. It is placed on a detachable hairpin base, ₹ 25,000. For details, call 8003011110 or visit www.thehouseofthings.com
The Bombay Sofa, by Gulmohar Lane, has all-over tufting in linen cotton indigo fabric with art deco legs, ₹ 78,900. The Sage Geometric Peak cushion covers are made of 100% cotton, ₹ 1,125 without the insert. For details, call 8824040096 or visit www.gulmoharlane.com
Lampshade, by AnanTaya, made with a carved and dried gourd shell, ₹ 2,890. For details, visit www.anantayadecor.com
Marble bulbs, by Rooshad Shroff, carved out of blocks of white Makrana marble, ₹ 30,000-45,000. For details, call 022-22037745.
Dresser Chest, by Ironworks, comes in canvas with leather and brass trimmings, ₹ 54,000. For details, visit www.ironworks.in
Cushion, by Serendipity, inspired by Raja Deen Dayal’s photography and digitally printed on 100% cotton. The piece is hand-embellished and embroidered with crystals and metallic threads, ₹ 2,850 with the insert. For details, visit www.serendipitydelhi.com
Cheerful Pensive Table, by Auraz Design, has two built-in drawers. It has been paired with a Burmese teak-wood chair with traditional phulkari upholstery, ₹ 2,06,175 (including the chair). For details, call 9972730531.
Indigo and pink ghagra, by KharaKapas, has floral designs block-printed with natural dyes on cotton, ₹ 13,000. For details, visit www.kharakapas.com
Grand Gelungan Ear Jackets, by Dvibhumi, inspired by the Indonesian Wayang Kulit tradition, are handcrafted in oxidized sterling silver and are made in collaboration with Balinese artisans, 12,428. For details, visit www.dvibhumi.com
The Belle Side Chair, by Urbanist, is upholstered with a micro-fibre cushion in rose-purple velvet, ₹ 42,000. For details, visit www.urbanist.com
Matka Table, by Studio Wrap, is made of red sandstone with a hand-beaten copper top, ₹ 85,000. For details, call 011-26658144 or visit www.wrap.co.in
The Seva bowl and platter set, by Tiipoi, is made of sheesham wood, ₹ 13,815. For details, visit www.tiipoi.com
With contributions from Rachana Nakra.