Made to matter
A selection of sustainable products that combine style with substance
At its core, sustainability is about going back to the basics. Very often, however, simplification can be rather complex. And given the number of people jumping on to the recycling “brandwagon", it’s hard to distinguish between what’s real and what’s not. “Sustainability is often used as a marketing gimmick to just buy more stuff. What’s more important is that the raw materials be sourced correctly, and the waste disposed of appropriately," says Brian DeMuro, director at Urbanist, an award-winning design firm based in Gurgaon, near Delhi. Sustainability is also about emphasizing timeless design, utilizing local production, collaborating with native artisans and being a socially responsible company that takes care of its employees. Less is more, as we reconstruct the idea of minimalism in a maximum way. Here’s our cool curation of products with a deep, intuitive provenance, mixing style with substance.