5 min read.Updated: 10 Oct 2014, 05:20 PM ISTKovid Gupta
A book that looks at the behind-the-scenes story of Balaji Telefilms, one of India's biggest television and film production houses
Kutumb launched on 29 October, the same day as the ambitious love story Kasautii Zindagii Kay (Kasautii) on Star Plus. Kasautii went on air at 8.30 p.m. Monday–Thursday, and would soon complete the holy trinity of Star Plus–Balaji TRP boosters along with Kyunki and Kahaani. In contrast to Kutumb, Kasautii was a tale of cursed love. The story was about two star-crossed lovers, Anurag and Prerna, who would never be together. Unlike the massive joint family fabric of the other major Balaji soaps, Kasautii’s narrative was rather simple. It teetered on a delicate thread: the thought that two people could remain connected for a lifetime without ever being together. The conceptualization of the series occurred rather casually during one of Ekta’s creative meetings. Ekta informed her creative team that she wanted to make an intense love story. She pulled out a sheet of paper, wrote ‘Jai Mata Di!’ on the top of it, and brainstorming ensued. Weeks later, when Ekta narrated the concept of Kasautii to Star, it was shot down as many in the network could not fathom how a story about two people in love would last longer than fifty episodes. Ironically enough, the series went on to run for more than 1000 episodes, much like the other members of the Star triad Kyunki and Kahaani.
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