Welcome on board7 min read . Updated: 21 Aug 2012, 10:46 AM IST
From bouquets and hampers to staging in-house plays—organizations become innovative as they woo new recruits
The offer letter came with a chocolate hamper and wine, says Ankur Warikoo, an Indian School of Business (ISB) graduate. Warikoo, then 26, recalls how he was “wowed" when A.T. Kearney, a global management consulting firm, sent him the offer letter in 2006. Now CEO, Crazeal.com (Groupon India), a daily deal company, Delhi, Warikoo laughs: “I wasn’t taken in by the wine but I sure was wowed over by the firm’s culture. Of course, one realized even then that these gestures are short term and limited to a new joiner. Yet it remains definitely a satisfying memory."
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