How to sell old wine in new bottles
Indians like irreverent mavericks. We don't know what to do with the too-polished ones
Prince Robert of Luxembourg was in town the other day to suss out the Indian market and showcase the wines of his prestigious estate, Château Haut-Brion. A courtly, elegant man, he was perfectly polite as he talked about his wines and why India was important to them. “We have had more and more visitors to our estate from India," he said. “It is the No. 3 country that ‘likes’ us on our Facebook page. Your cuisine is subtle and multilayered like our wines."