It is in publicized pacts, festivals and offices. Why has India's oldest drape suddenly become an urban fetish?
If she leaves at 7am, it takes Viji Venkatesh 2 hours by the Mumbai local train from Thane, where she lives, to reach her eye surgeon at Fort. By the time she is there, the India country head of Max Foundation says she is ravenous. Last time she walked into Starbucks for a coffee and a bite, Venkatesh, dressed in a pink leheriya sari and a Kutchi blouse, asked a server to take her photo so she could post it on 100sareepact.com. A sari-wearer ever since she can remember—it is even her nightwear—Venkatesh says she now makes a great effort to capture her saris in photographs. Committed to the pact, through it she shares stories of cancer survival, which are a part of her work, and her own tryst with glaucoma. The #100sareepact (wear saris at least 100 times in a year), launched in March by Bengaluru-based Ally Matthan and Anju Maudgal Kadam, is a rage on social media.
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