Mumbai: Savita Bhabhi is back, this time with sound effects.

A movie based on the Internet cartoon character—a lustful married woman whose sexual escapades with sundry men delighted fans but outraged the Indian government—will be released on 4 May. The Savita Bhabhi Movie has been directed and produced by the strip’s creator, Puneet Agarwal, a London-based entrepreneur who goes by the pseudonym Deshmukh. Agarwal hopes to release the movie in cinemas in the UK and the US in May, but he will follow a different distribution route for India.

“Since it’s going to be fairly difficult to get theatres to show our movie in India, we have embarked on a very novel concept for the premiere of the Savita Bhabhi Movie," Agarwal said. “It is the first time in India that a premiere is going to be streamed live at a particular date and time."

Internet users need to register themselves with the movie’s official website www.savitabhabhimovie.com, following which they can buy a “VIP Pass" for an unspecified cost that will allow them to watch the live streaming movie from 6 May. “We are getting infrastructure ready for an expected 10,000 users simultaneously watching the premiere screening of the Savita Bhabhi Movie," Agarwal said.

Savita Bhabhi’s erotic exploits first appeared on the Internet in March 2008. Episodes of the adult cartoon quickly gained a large fan following— 15 million viewers a month, according to the site’s creators. In June 2009, the Indian government ordered Internet service providers to stop streaming the site, forcing Agarwal to shift the content to the members-only website www.kirtu.com.

Before Agarwal announced the official movie adaptation of his creation, a locally produced spinoff, SheetalBhabhi.com, was released to withering reviews in 2011.

Savita has gone from being Sumeet’s neglected wife in the strip to a poster girl for Internet freedom in Agarwal’s movie. The plot is set in the year 2070, according to a press release, “in the city of Bombay which has been once again renamed to its original Anglicized name after the naming rights were sold to an international conglomerate Bombay Industries". Savita will wage a battle to save herself and India from Internet censorship.

“Keeping in mind the temperament of the original comic series, the movie deals with the subject of Internet censorship in a humorous way with Savita Bhabhi as the heroine who saves the day," stated the press release.

The film production’s official webpage adopts a jokey, come hither tone while encouraging visitors to share the link as widely as possible. “To improve your chances of earning a VIP pass, you could also get really creative, like I get in bed ;). I’ve created a unique sharing link for you!" is one of the suggestions on the website. Registered users can also get their photos clicked with the character.

The wandering housewife’s popularity made a feature-length exploration inevitable, Agarwal said. “Savita Bhabhi is by far the most popular toon character among adults in India," he claimed. “The comics had been building up a fan base for the past five years and one recurring request from every fan was—a Savita Bhabhi movie. We were finally in a position last year to start work on this project, and in a month I will finally be able to give all the fans something they have been waiting for a long, long time."

Why the nom de guerre Deshmukh? “When I created Savita Bhabhi, I thought it would be fun to have a pseudonym to go along with it," Agarwal explained. “Never did I dream that Savita would get so popular and controversial that it would actually come in use in protecting my identity. Deshmukh to me sounded like a very Indian name which everyone would be able to relate to."

No talent from India is involved with the movie. “Due to restrictions in India, we had to do all our work overseas, even though this is a movie primarily aimed for Indian audiences," Agarwal said. “I hope that the message of the movie gets across and we can then produce a sequel in India."

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