In the current landscape of fashion in India, is the 'event' the new black?
As the Indian fashion industry completes almost three decades, the well-promoted “event" is now a top trend. The last couple of years indicate that most fashion celebrations are rather formulaic—brought together by a cast of sponsors with strategic interests, an “interesting" venue (like Bikaner House in Delhi or a film studio in Mumbai), a liquor partner, a creative concept and a public relations army to whip up the obligatory social media storm. An all-too-familiar fashion community arrives for such events with the same conscientiousness that it would attend a family or friend’s wedding.
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