The democratization of art is, increasingly, a reality. In the e-commerce world, websites offering quirky designs and pop art on accessories (mobile cases), basic garments (T-shirts, hoodies, boxers) and home décor (cushion covers, coasters) have multiplied. The likes of Chumbak and Daily Objects have led the change.

Cupick (www.cupick.com) stands out for being an out and out artist- and artwork-focused platform. As you browse the site, you can pick a particular piece of art that interests you and get it, for instance, on your phone case.

From geometric patterns, trippy colours and lettered art, to pastel toned motifs, Cupick has all tastes and moods covered. Sample this piece: a monochrome sketch of gulmohar petals, each with intricate patterns within, by Anushka Kalro. Or the two patch-eyed kittens, one black and one white, snuggled into a yin-yang, by artist Shefali Desai. Both pieces are available on different products, including notebooks—with a solid red background in Desai’s case—and coasters, among other items. If you have a registered Cupick account, you can “follow" these artists for notifications and updates on their new work.

Started by three Bengaluru-based entrepreneurs, Shaishav Todi, Rituraj Dowerah, and Justin Alva, Cupick lets artists use the platform to showcase their art—as a Web portfolio, or a personalized Web page, from which an interested customer can be redirected to the artist’s social network pages. With an existing community of over 7,500 illustrators and designers, Cupick is, as its Twitter description says, “a portal to discover good art, at affordable prices".

Currently, Cupick is advertising mouse pads, traveller-edition notebooks, frames and laptop skins on the website’s main slider. But the refreshing part is that despite this standard promotional slider, and the ribbon above it that displays links to the product category of your choice, the main area of the site’s landing page has vertical columns that only showcase works of art. It’s mildly reminiscent of a graphic designer’s or an illustrator’s Tumblr blog—but better. As you hover on a tile, it transforms into a frame that resembles a Polaroid, with its title and the artist’s name popping up on a white strip below.

This means that on Cupick, the usual product and promotion oriented clutter that’s found on many other accessory brand sites is almost absent, and the prices are affordable—starting at approximately 210 for a notebook, 595 for a T-shirt, 225 for a mouse pad, and with wall art ranging from 195 for a poster to 1,115 for a framed piece.

Cupick also features artist collaborations. This includes a limited-edition 2016 calendar—with artworks by 12 artists, each for one month—and artist Saumin Suresh Patel’s self-published A5-size book, Kaamotsav: A Collection Of Erotic Art—Volume 1

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