The magic moment
An 'experiment cookbook', a 14-step guide, can help budding entrepreneurs take the first step
NEW DELHI :
Scott D. Anthony says entrepreneurship can be turned into a science. In The First Mile: A Launch Manual For Getting Great Ideas Into The Market, he outlines ways in which start-ups should document, evaluate, test and adjust their ideas. Anthony also shares do-it-yourself exercises for entrepreneurs to avoid common pitfalls and reduce uncertainties. In one such exercise, for example, he suggests entrepreneurs develop their “experiment cookbook": a 14-step guide that includes conducting desk research to learn where customers are spending their time and money, building a detailed financial model, and conducting an operational pilot.