Luxury in the time of great tragedy
France's great luxury brands haven't done much in this time of tragedy, and they ought to repair that
Imagine if you were the head of Dior, Lanvin, Chanel, Yves Saint Laurent, or Hermès. You are sitting in your corner office in Paris—your beloved Paris—which is in a state of emergency, and will be for the next three months. What are you going to do? Do luxury brands have a role to play in times of crisis?