
Juggernaut Books: Reviewing the app that can get people to read more
2 min read . Updated: 22 Apr 2016, 03:57 PM ISTThe app is now available for Android phones and tablets, with an iOS version yet to be released
The app is now available for Android phones and tablets, with an iOS version yet to be released
New data from research firm CounterPoint Research, released in February 2016, suggested that India had overtaken the US as the second largest smartphone market in the world—220 million smartphone users and counting. But not many of these 220 million smartphone users read a lot. Sensing a massive opportunity waiting to be tapped, Indian digital publishing house Juggernaut, founded by Chiki Sarkar and Durga Raghunath, has rolled out an app that tries to blend a curated online bookshop, sampling and easy payment. Perhaps, the non-believers will sit up and take notice. We take a quick look at how the app works.
Open the app, and what greets you is a rather clean interface. There are tabs at the top—Discover, Read, Write and Me. When you sign up for the first time, Juggernaut Books asks you to select certain tags around book genres that you prefer to read—the idea is to curate the suggestions better, based on your selections.