Video gaga1 min read . Updated: 28 Jan 2011, 08:31 PM IST
A flash poll to list modern technology’s most iconic designers is unlikely to throw up pop star Lady Gaga. But the controversial, cutting-edge artiste has always dabbled in speculative industrial design. On her 2009 Fame Ball tour, for instance, she cobbled together a pair of glasses from two iPod screens (the prop is also seen in the video for Poker Face).
Lady Gaga is the creative director for camera firm Polaroid, and the first three products designed under her watch were announced earlier this month at the Consumer Electronics Show (CES) in Las Vegas. Called the Grey Label range, it consists of a radical re-imagining of the classic Polaroid camera, and attempts to bring Polaroid’s rapidly ageing forte into the Digital Age. The products will be released later this year.
The design is incredibly svelte, and it uses a neat little printing technology called ZINK. ZINK Paper is an advanced composite material with dye crystals embedded inside - these are then activated by heat and colourized, resulting in razor-sharp prints without ink.
The printer carries about 40 prints per charge and will retail for $149 (around R6,800) from May.
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