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App" is a gigantic misnomer. Most of the stuff peddled as “apps" today in stores, such as Apple’s App Store or the Android market, aren’t really “applications" in the traditional sense. They’re packages, nuggets of cleverly presented information on specific topics. Case in point, the Sari App.

Step-by-step: A screenshot of one of the app’s videos.

The app was created by a team of developers, designers and fashion photographers headed by “brand strategist" Bhavna Sharma and “app evangelist" Siddhartha Banerjee, who also worked on MeterDown, an iPhone taxi-fare calculator app for Mumbai.

The app, available for purchase at $1.99 (around Rs90), is optimized for the fancy-pants Retina display on the iPhone 4 and works with any iteration of iOS above 3.2.

For details, log on to www.sariapp.com

krish.r@livemint.com

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