Jaguar Land Rover and the future of the car6 min read 29 Aug 2014, 08:29 AM IST
From integrating smartphone apps to the dashboard display to creating a self-learning car, JLR makes us peer into the future of locomotion
On a mid-morning in July, a bustling group of journalists milled around tables laden with sandwiches and salads inside a large hall at Jaguar Land Rover’s Gaydon Product Creation Centre in Warwickshire. All around the hall, JLR employees waited, some of them nervously, for several hours of presentations and demonstrations. Some of them stood next to cars, others stood next to mock dashboards, and one particularly energetic JLR product development geek stood beside what looked like a large aquarium.
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