A mix of things has led to SIPs suddenly finding themselves part of the cool set
At a wedding reception recently, a friend’s daughter, who just got her first job, wandered over to where us oldies were huddled. Aunty, I, like, wanted to chat about this SIP (systematic investment plan) thingie? Whenever you have the time, whatever? Another friend, not known for being sane, who lives consultancy cheque to consultancy cheque and regularly blows up her bank account on mad-hatter trips, worked with me over three afternoons to set up her SIP accounts through her online bank account. “I just totally have to get this SIP thing going—it is so cool!"