Hyderabad: Sachin Tendulkar has picked up an undisclosed stake in Internet of Things (IoT) and smart device maker Smartron India Pvt. Ltd., the company announced on Tuesday revealing the latest business move by the star cricketer post retirement.

“Besides being the brand ambassador of Smartron, Sachin is also a strategic shareholder in the company," said Smartron, which plans to launch its products in the first quarter of the coming fiscal. Smartron did not disclose the percentage of Tendulkar’s stake in the firm or if he has invested in the company.

Started by US-based Indian entrepreneur Mahesh Lingareddy, Smartron has developed products in the areas of smart, sensor, robotics, artificial intelligence, cloud and big data technologies targeted at consumer, enterprises, and industrial and infrastructure markets. It is backed by investors from the US, India and West Asia.

“He (Tendulkar) is one of the greatest Indian stories of our times, a true global icon and brand that disrupted the game of cricket, and inspired generations," Lingareddy, founder and chairman of Smartron, said in a statement. “We at Smartron aim to achieve the same in the technology space by building a global product brand from India, disrupting the IoT market with innovative products and inspiring generations of engineers and entrepreneurs."

Lingareddy is also the co-founder and chief executive of US-based semiconductor company Soft Machines Inc., which has operations in the US, India, and Russia.

Smartron designs its products at its research and development centres in Bengaluru and Hyderabad. Some of its products are manufactured domestically while some are made overseas, Lingareddy told The Indian Express in November.

“Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive," Tendulkar said in the statement. “We need to support brands that are ‘designed and engineered in India’ by our entrepreneurs and engineers that ably compete in the global markets."

Tendulkar, who retired from active sport in 2013, has previously invested in companies such as Musafir, a UAE-based travel portal, Smaash Entertainment, a gaming and leisure company, and Universal Collectabilia, a celebrity merchandise firm. He also acts as brand ambassador for some of these ventures.

He also holds stakes in sport franchisees Kochi Indian Super League (football) and the Mumbai team of the International Tennis Premier League.

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