Selling a packaged product at a cost higher than the printed MRP is an offense
Brick-and-mortar stores are not very happy with the attention that e-commerce websites are getting. Sales on these sites took center stage this festive season. Various reports state that a few brick-and-mortar retail stores have written to the commerce ministry regarding the deep discounts offered by e-commerce firms. It is reported that these firms have written to the ministry complaining that the e-commerce companies were selling products at steep discounts to the market operating price (MOP). Offline retailers typically give discounts of 10-15% on MOP.