Reliance Jio calls a truce but should investors be relieved?
But Airtel, Idea and Vodafone still have a bloody battle at hand as with its new prime subscription offer, Reliance Jio is clearly targeting the average data user
After months of providing free services, and being accused of predatory pricing in the process, Mukesh Ambani’s Reliance Jio Infocomm Ltd has decided to begin charging its subscribers. Incumbents, such as Bharti Airtel Ltd, Idea Cellular Ltd and Vodafone India Ltd, can finally breathe a bit easier. As they rightly pointed out in the past, you just can’t compete with free services.