Big investors shift towards direct plans
Retail investors haven't yet warmed up to direct plans. Ignorance and small gains are reasons
Ten months ago, when the 8.07 trillion Indian mutual funds (MFs) industry started offering direct plans across MF houses and their schemes, it offered a cheaper way to those of us who wanted to invest in MFs without a distributor’s help. Though it’s a bit too soon to ascertain its success, the direct plan has started to make an impact in some quarters of the MF industry.