Why big festive discounts do not really mean big savings
Festive discounts can lure even seasoned shoppers. The only way to not give in to an impulse and regret later is to know what you really need to buy and to read the fine print of various offers
You would think that with the buying power of Indian shoppers growing at a steady clip and online shopping making things that much easier, buying has become a year-round thing. But the truth is, the festive season makes people loosen the purse strings and e-commerce companies like Flipkart and Amazon only feed into this shopping frenzy. This year, Flipkart has roped in the who’s who of Bollywood to advertise its Big Billion Day sale, which begins on 10 October, while Amazon is focusing on its wide range of offers and payment options to make shopping easier for its Great Indian Sale, which also starts on the same day.