We expect consumer goods companies to post steady revenue growth, largely volume-driven. With mounting competition, we expect price cuts to affect value growth and higher advertising expenditure to affect margins. Moreover, with higher raw material prices, we expect the sector’s net profit growth to be 14% year-on-year (y-o-y).

Graphic: Yogesh Kumar/Mint

With rising raw material prices and heightened competition, we expect earnings before interest, tax, depreciation and amortization margins to come under pressure. Higher prices of crude oil derivatives are expected to affect personal care companies. Higher food prices will affect food companies.

With HUL cutting prices aggressively to regain lost market share and Procter and Gamble Hygiene and Health Care Ltd introducing products at cheaper rates, we expect the consumer goods sector to get affected.

Also, higher advertising expenditure and promotions are expected to affect margins.

We retain buy on Asian Paints Ltd, Dabur, Colgate, Marico, Godrej Consumer Products Ltd, GSK and Emami Ltd, and sell on ITC, HUL, Nestle India Ltd and Britannia Industries Ltd.

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