3 behavioural economics terms that explain why we love bargains so much2 min read 07 Oct 2018, 09:18 PM IST
Human beings are not entirely rational. Behavioural economics suggests we're just wired that way for various reasons
It’s very difficult to ignore a good deal. Even if the product is not something you set out to buy, if the discount is deep enough, you just might end up purchasing it only to regret later. Human beings are not entirely rational, and you might wonder why you find yourself buying something against your better judgement. Behavioural economics suggests we’re just wired that way for various reasons.