Home/ Market / Mark-to-market/  Inox Leisure flops in March quarter

The financial performance of Inox Leisure Ltd for the three months ended 31 March was adversely affected because there weren’t many successful box-office hit movies during the quarter. It is clearly reflected in the 13% year-on-year decline in footfalls of comparable properties last quarter. The occupancy rate, too, has declined and the average ticket price has increased by merely 1% to 153.

Inox’s consolidated revenue for the March quarter increased 16% from a year earlier to 218 crore. However, this year’s March quarter includes the impact of the Satyam Cineplexes Ltd acquisition. Satyam Cineplexes became a Inox subsidiary on 8 August. A sequential comparison for Inox does not make sense because the festival season tends to make the December quarter stronger than the March quarter, which has examinations playing spoilsport on the operating environment.

What augurs well is that revenue from food and beverages and advertising compensated for the weak content to an extent. However, it wasn’t enough to make a case for a better profit margin. According to Inox’s quarterly investor update, its operating margin for the March quarter fell 382 basis points to 4.8%. A basis point is one-hundredth of a percentage point.

A sharper rate of increase in employee costs, other expenses and property rent took a toll on the operating performance in the March quarter. Further, higher depreciation costs, finance expenses and a decline in other income meant Inox reported a loss of 4 crore last quarter.

Inox has 372 screens and 98,782 seats across 52 cities in India. Its pipeline for the current year is 57 screens and 12,118 seats. Eventually (that is, including the post 2015-16 project pipeline as well), the company intends to have 557 screens and 138,233 seats. The expansion plans will assist revenue growth in the future.

With Inox accounting for a 23% share of multiplex screens in India, it is reasonably well-placed to make the most of the situation when discretionary spending increases. An increase in average ticket prices will help, too. However, how movie content fares is of utmost importance to multiplex companies in general and Inox is no exception. To a great extent, it would determine whether Inox’s shares will reverse their underperforming trend so far this financial year.

Pallavi Pengonda
Pallavi Pengonda is a financial journalist producing cutting edge commentary and analysis on companies, economy and market trends. Over her journalism career spanning more than 14 years, she has covered topics across sectors such as oil & gas, consumer, aviation and new age tech companies. She heads the Mark to Market team and joined Mint in June 2010. She lives in Bengaluru. She is an art enthusiast and likes to paint in her leisure time.
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Updated: 26 May 2015, 12:50 AM IST
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