Retail asset ownership patterns reveal much more than just product penetration. A large allocation to real assets such as gold and real estate points to a lack of reach and/or a lack of trust in financial products. A robust survey is a good place to look at and analyse asset ownership patterns. Over the next few months, Mint Money will showcase results of the Indian Financial Scape survey conducted by Delhi-based economics research firm Indicus Analytics to look at patterns of financial asset ownership. Starting today, over the next nine weeks, we will look at the financial products urban India owns.

Hemant Mishra/Mint

Key takeaways

As income of a household increases, bank account ownership also rises.

Overall, the households in the western region of the country own more bank accounts compared with other regions.

Also See | Urban India Loves Its Savings Bank Accounts (PDF)

Graphic by Abel Robinson/Mint