In cheer for media stocks, ad spending sustain for second quarter in a row
Analysts foresee an upbeat outlook on advertising revenues for fiscal year 2019 (FY19) for both television and print media stocks
Advertising spends have sustained the momentum for the second consecutive quarter. Cast your eyes on the chart above. Advertising expenses of the non-financial sector, according to data from the Centre for Monitoring Indian Economy, have increased 20% year-on-year for the March quarter. Sure, December quarter ad expenses had increased a bit faster. But note that the base quarter for December was relatively more favourable. For the December 2016 quarter, advertising expenses had declined 11% whereas they had increased 2.6% during the March 2017 quarter.