Top television ads in September: Airtel 4G takes No.1 spot

The television commercial for Airtel 4G grabbed th... more

These top ads are selected on the basis of their score on the ad reach index. This score is calculated by multiplying the awareness score and the brand recall score and the brand recall score and dividing this by 100. The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, covered 752 respondents—252 in New Delhi, and 250 each in Mumbai and Bengaluru.
1/24These top ads are selected on the basis of their score on the ad reach index. This score is calculated by multiplying the awareness score and the brand recall score and the brand recall score and dividing this by 100. The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, covered 752 respondents—252 in New Delhi, and 250 each in Mumbai and Bengaluru.
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The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter. The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.
12/24The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter. The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.
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