Top television ads in December:Airtel takes No.1 spot
The television commercial for Airtel grabbed the top spot in the Mint-Ipsos-TVAdIndx survey. In images, the top 10 TVCs for December.
Last Published: Mon, Feb 06 2017. 05 51 PM IST
These top ads are selected on the basis of their score on the ad reach index. This score is calculated by multiplying the awareness score and the brand recall score and the brand recall score and dividing this by 100.
The survey is conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx.
The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter. The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims