In Pics: Top television ads in June

These top ads are selected on the basis of their s... more

The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, covered 753 respondents—253 in Delhi, 250 in Mumbai and 250 in Bangalore.
1/22The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, covered 753 respondents—253 in Delhi, 250 in Mumbai and 250 in Bangalore.
The respondents, in the age group of 18-40, have access to cable or satellite television, and belong to high-income groups. The scores were compiled on the basis of spontaneous recall, aided recall and likeability.
2/22The respondents, in the age group of 18-40, have access to cable or satellite television, and belong to high-income groups. The scores were compiled on the basis of spontaneous recall, aided recall and likeability.
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The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter.
12/22The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter.
The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.
13/22The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.
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