Top television ads in August: Fogg takes No.1 spot

The television commercial for Fogg body spray grab... more

These top ads are selected on the basis of their score on the ad reach index. This score is calculated by multiplying the awareness score and the brand recall score and the brand recall score and dividing this by 100. The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, covered 754 respondents—254 in New Delhi, and 250 each in Mumbai and Bengaluru.
1/24These top ads are selected on the basis of their score on the ad reach index. This score is calculated by multiplying the awareness score and the brand recall score and the brand recall score and dividing this by 100. The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, covered 754 respondents—254 in New Delhi, and 250 each in Mumbai and Bengaluru.
The Womb’s television commercial for the Fogg topped the ad reach index and was second on the ad diagnostics index.
2/24The Womb’s television commercial for the Fogg topped the ad reach index and was second on the ad diagnostics index.
McCann Erickson’s commercial for Nestlé’s Maggi 2-Minute noodles secured the second position on the ad reach index, but took the top slot on the ad diagnostics index.
3/24McCann Erickson’s commercial for Nestlé’s Maggi 2-Minute noodles secured the second position on the ad reach index, but took the top slot on the ad diagnostics index.
The television commercials for Flipkart was adjudged third, fifth and eighth on the ad reach index.
4/24The television commercials for Flipkart was adjudged third, fifth and eighth on the ad reach index.
Sugar Free Natura advertisement, featuring celebrity chef Sanjeev Kapoor and Bollywood actor Parineeti Chopra, took the fourth position on the ad reach index.
5/24Sugar Free Natura advertisement, featuring celebrity chef Sanjeev Kapoor and Bollywood actor Parineeti Chopra, took the fourth position on the ad reach index.
The TVC for Flipkart also took the fifth position.
6/24The TVC for Flipkart also took the fifth position.
Amazon’s commercial took the sixth position.
7/24Amazon’s commercial took the sixth position.
The TVC for telecom brand Airtel stood at No.7.
8/24The TVC for telecom brand Airtel stood at No.7.
Another commercial for Flipkart was on eighth position.
9/24Another commercial for Flipkart was on eighth position.
The commercial for Tanishq diamond took the ninth position.
10/24The commercial for Tanishq diamond took the ninth position.
The commercial for Samsung Galaxy S7 Edge series took the 10th position.
11/24The commercial for Samsung Galaxy S7 Edge series took the 10th position.
The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter. The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.
12/24The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter. The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.
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