Narratives are much more memorable than bullet points on a PowerPoint slide when trying to make your teams understand your strategy
About 120 of your top managers have gathered in the ballroom of a hotel at an exotic location. It’s your annual conference and you have a strategic roadmap to share. Your organization’s head of strategy has worked long hours with you to ensure the messaging is just right. Finally, your chief marketing officer and your advertising agency have put together a presentation that is visually rich. Now it’s your turn, as chief executive, to deliver the speech and get 120 people aligned behind your strategy and inspired to make it work.