The market for affiliate marketing is booming. Consumers are warming up to the idea of discount coupons and cashback when they shop online.
Five years ago, global data-driven marketing and loyalty analytics firm Aimia wanted to enter India in collaboration with a renowned Indian business house with interests in retail, among other things, to launch a loyalty programme in this market. However, its effort came to naught and eventually it had to abandon its India plan. Aimia is the Canadian customer loyalty firm that operates programmes (Aeroplan and Nectar) in various countries.
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