Data indicates that online shopping and travel bookings, two- and four-wheelers, smartphones and jewellery brands scale up their messaging on TV during the festive period
The best thing about my job—and I count that as a blessing—is that I get to experience first-hand the immense diversity that is the essence of India. Tracking viewership of 550+ TV channels, across 17-odd languages, and a wide range of content genres is indeed a privilege.
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