Health seems to be biggest trend globally and is getting big in India as well. And these start-ups are riding this trend
Action in the food start-up space is heating up. A host of companies in the sector are coming up with new ideas and propositions. If you visit any modern trade outlet today, you will see a plethora of new brands in the chilled/frozen foods section, snacks shelves or the sauces area. If you don’t find them there, you may encounter them at, say, a movie theatre or at an airport. While some of them may have limited distribution, a brand like Raw Pressery, the fresh cold-pressed bottled juice brand that originated in Mumbai, is now available in several cities including Delhi, Pune, Bengaluru, Chennai and Hyderabad.
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